Associate Creative Director & Art Director with 8+ years leading brand identity and motion design. Currently at Bito Studio, directing a 10+ member team across national and international projects — including three consecutive Golden Horse Awards, ASUS ZenBook brand identity, YouTube APAC Gifts, and the Taiwan Pavilion at Expo 2025 Osaka. Multiple D&AD and ADC award winner. Specializes in translating com- plex brand strategy into cohesive visual systems at scale.