58th Golden Horse Awards

Role

Art director

2021

58th Golden Horse Awards

Role

Art director

2021

58th Golden Horse Awards

Role

Art director

2021

about

about

「重新對焦:調整與世界的距離」

回應後疫情時代的集體提問,視覺上透過局部模糊與清晰的動態切換,將鏡頭運動的軌跡疊加轉化為「金馬」、「獎座」與「58」的立體文字雕塑。我們刻意捨棄傳統電影畫面素材,純粹以當代設計語彙,大膽為金馬開創迎向未來的全新品牌面貌。在典禮上將建築的概念轉化到LED螢幕上,嶄新的手法也為後續三金頒獎典禮開啟新的視覺呈現方式。

“Refocusing the camera, recalibrating the brand”

In response to the collective questions of the post-pandemic era, the visual language utilizes partial blurriness and clarity to guide viewers through a dynamic focusing process. The movement tracks left by single and continuous shots merge and transform into three-dimensional text sculptures of "Golden Horse," "trophy," and "58." We deliberately avoided traditional film footage in favor of a contemporary design vocabulary, boldly opening up a brand-new look that welcomes the future. On the ceremony stage, the concept of architecture was translated onto the LED screens, a pioneering approach that set a new standard for the visual presentation of subsequent major awards in Taiwan.