59th Golden Horse Awards

Role

Art director

2022

59th Golden Horse Awards

Role

Art director

2022

59th Golden Horse Awards

Role

Art director

2022

about

about

「痕跡:存在的質感」

回本次主視覺以「痕跡:存在的質感」致敬電影人不為人知的付出和精神。工具器材表面的刻痕、斑駁與磨損,每個人身上的黝黑、汗漬和傷疤,都證明拍電影的確是個難題,電影人卻堅持經歷這個難題,最後作品才得以完成並深入人心。動態主視覺從59字型構成的金馬圖騰,瞬變翻轉為3D立體金馬字型。特邀質感師陳新發製作3D字型的表面質感,如膠帶、天候、人為操作磨損等痕跡,重現拍攝現場的氛圍與情境。


“Traces: The texture of cinematic existence”

Extending from the previous theme of "refocusing," the film industry continues to face severe chaos and challenges amid ongoing pandemics, conflicts, and unforeseeable trials. In these difficult times, the key visual pays tribute to the unseen dedication and spirit of filmmakers through the theme, "Traces: The Texture of Existence." The scratches and wear on equipment, alongside the sweat and scars of the crew, serve as resilient evidence of the grueling filmmaking process. To bring this to life, the number 59 forms the Golden Horse logo before transforming into a 3D typographic sculpture. We collaborated with Hollywood-level Taiwanese Scenic Art Consultant Frank Chen to meticulously reproduce the realistic textures of a film set, incorporating tape marks, weather effects, and the physical wear and tear left by the crew.