「以角色動畫呈現企業美學形象」

作為以建築營造為核心、跨足生活美學與知識文化的企業，我們為忠泰集團（JUT Group）打造了一部以角色動畫為媒介的品牌形象影片。我們建構出一個宛如平行世界的理想城市，將忠泰最具代表性的建築作品全數「擬人化」，賦予其生動的表情與情緒，與市民展開溫暖互動，藉此傳達共創共享的城市精神。全片由八個短篇章節串連，象徵集團旗下的八大領域。片中人們如同一支充滿默契的球隊成群奔馳、接力完成任務，以強大的集結力量不斷前行，引進整座城市的活力脈動。

“Traces: The texture of cinematic existence”

For JUT Group, a corporation rooted in architecture that infuses urban living with aesthetics and culture, we crafted a brand image film driven by character animation. We constructed an ideal parallel city where JUT’s most iconic architectural works are humanized, given unique expressions and emotions to interact with the citizens, conveying a shared spirit of co-creation. The narrative is woven from eight short chapters, each representing a core sector of the group. Throughout the film, people run together like a unified sports team, working collectively to accomplish missions and advance to new chapters, seamlessly driving the forward rhythm and pulse of the entire city.